For those with the same problem here is the solution i found: 

<a href='#/id/co-11'> You can use this HTML code to link directly to the content object, if you do not want the content object to appear as a menu item- only to hold content that gets linked to from this link then you need to parent the content object you want to link to, to the current content object you are in- this will allow the navigation to work as well.

:)